Why?
At TRI-FIT we believe that true performance begins with purpose-built apparel. Our mission is clear: to lead the world in triathlon and multi-sport clothing by combining immaculate design with uncompromising technical performance. We source only the finest fabrics from around the globe and apply the most advanced manufacturing techniques to create race-ready pieces you’ll be proud to wear, whether you’re stepping on the start line, swimming open water, or training through the dark early mornings. Clean lines, modern aesthetics, intelligent performance, that’s the TRI-FIT standard.
We exist because the athlete deserves more than good enough.
Guiding Principals
Guiding Principles
Our brand stands on three pillars: community, integrity and relentless progress.
Community. We are part of a global tribe of athletes — swimmers, cyclists, runners, tri-athletes — united by one pursuit: to be stronger, go further, and keep pushing. At TRI-FIT we build for you and with you, honouring that connection.
Integrity. We uphold honesty in our design, transparency in our actions and authenticity in how we deliver. The product you see is the standard you get. No gimmicks.
Relentless Progress. The world evolves. So do we. We strive continuously to add strength, endurance and performance into every garment. Because “good enough” isn’t good enough when it’s time to performs.
STRENGTH. ENDURANCE. PERFORMANCE. — these aren’t just words, they’re our promise.
Heritage
In 2017, our founder, Dan Evans, lined up at the Dubai Ironman 70.3 wearing what was then one of the top triathlon suits on the market. But after thousands of training kilometres and scrutinising every seam, every panel and every cut, Dan knew: we could do better.
He took a pencil, a sheet of blank paper and his race-tested experience, and began drafting what would become the EVO suit. Months of sampling, more than 1,000 km of testing and countless adjustments later, the result was real, tested, refined and ready to deliver.
That suit earned TRI-FIT its first accolade: “Best on Test” by 220 Triathlon — and held it for three years. Since then, based in the UK, we’ve expanded beyond the EVO tri-suits and grown into swimwear, cycling kit, athletic apparel and accessories. With every launch, from our premium goggles to the 40 L 3T Bag and the new VORTEX calf sleeves, we carry that same founding spirit: rooted in race experience, engineered for choice, refined for you.
Our goal remains unchanged: to rise as the world’s leading multi-sport performance apparel brand. One race. One training session. One moment at a time.
#RUTRIFIT?
