It all started when two businessmen met and bonded over their shared love for the outdoors. Realising their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable. In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement. Soon after its inception, 1% for the Planet’s mission began to resonate across the globe. The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources.
1% for the Planet is a global organisation that connects dollars and doers to accelerate smart environmental giving. We recognise that the current level of environmental giving— only 3% of total philanthropy — is not enough to solve the most pressing issues facing our planet.
1% for the Planet inspires people to support environmental organisations through annual membership and everyday actions. We advise on giving strategies, we certify donations and we amplify the impact of our network.